Build an 8-Figure Brand Master Playbook
Work directly with Mason Cohen — CEO behind multiple 7- and 8-figure e-commerce brands generating over $50M in sales.
When you join, you don’t get a course — you get access to the entire operating system that powers some of the fastest-scaling DTC brands in the country.
What’s Included
Product & Sourcing
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Master Product List — 3,000+ proven SKUs tested across niches with quotes, samples, and margin breakdowns.
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Direct China Team Access — plug into my own vetted sourcing network to beat any COGS or lead time available online. (I will personally intro you)
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Product Research System — the same ClickUp flow and criteria we use to identify “$1M products.”
Operations
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Custom ClickUp Build-Out — your entire operation (daily → yearly tasks, product sourcing → fulfillment) set up and automated.
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Hiring Framework — every position you’ll need, where to find them, interview scripts, test projects, and onboarding templates.
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Corporate & Backend Setup — entity, tax, and fulfillment structure for scale (U.S. compliant).
Conversion & Offers
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CRO Playbook — every on-site change we’ve A/B-tested that moved revenue.
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Offers Playbook — frameworks that built 8-figure AOV lifts across our brands.
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Scripts & Creative Library — ad scripts, angles, and creative briefs proven to convert on Meta & TikTok.
Brand & Marketing
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Shopify Build — full site built with our vetted stack of revenue-driving apps configured.
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Email & SMS System — complete flow architecture (welcome, abandoned, post-purchase, winback) plus our top-performing campaigns.
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Customer Service Systems — pre-written responses, escalation logic, and refund/return SOPs.
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Brand Book — story, colors, typography, and creative direction templates for designers and content teams.
Tax & Legal
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U.S. Sales Tax Setup — Nexus and filings handled correctly from the start.
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Corp & Accounting System — plug-and-play backend with proven software stack.
Direct Access
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Private cell + Calls — direct feedback from me and my team on products, offers, ads, and strategy.